Nike. Just Do It. Nike.com
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Why Nike's “Just Do It” is the Greatest Marketing of all Time
Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit: Thompson, Anne Bahr: 9780814438398: Amazon.com: Books
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Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
Obsess your Brand Conviction, not Brand Purpose.
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BRAND PURPOSE: The Definitive Guide (21 Best Examples)
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